§ 2.1
Data before model
The AI project doesn't stall on the model. It stalls on the data.
Before
A twelve-month governance project that never ends.
Now
One flow, fewer than ten fields, one owner per field.
Traditional systems live with bad data because people compensate by eye. The model fills the gap and sends the error, well written, straight to the customer. The model is a commodity; your operation's data is the only asset nobody sells off the shelf.
In practice
- Pick a single flow: one channel, one product, one type of service.
- List the fields the agent will read to decide. Not the ones that exist.
- Clean only those and give each one an owner. An owner is a person, not a department.
- When the agent gets it wrong, ask which field was wrong before touching the prompt.