Articles

AI without hype, written by someone who runs it.

What I learned putting AI agents to real work, in the first person, no news recaps.

Oct 7, 2026

AI doesn't start with technology. It starts with data.

What I shared on CV na Prática, the CV CRM podcast: where the data that makes an AI agent work comes from, how the agent follows a customer from first contact to after-sales, and why off-the-shelf tools only deliver the basics.

Sep 16, 2026

Every AI pilot works. The trouble starts when it becomes operations.

AI pilots work under lab conditions. In real operations three things break: the data, the business rule nobody wrote down, and the handoff to a human. The third one is the most expensive.

Sep 16, 2026

Your AI project won't stall on the model. It will stall on the data.

In twenty years of technology, the hard problem was never the algorithm. The four data problems that show up first, and how to tackle them without launching a twelve-month governance project.

Sep 16, 2026

The seven questions I ask an AI vendor before signing

Almost every disappointment with an AI vendor was decided before the contract was signed, in a question nobody asked. Seven questions that whoever signs the budget can ask without understanding a single line of code.

Sep 16, 2026

AI that answers fast doesn't sell. AI that knows when to stop does.

Response time is the number that opens every demo and the least important one on the list. What decides the result is the moment the agent stops talking and hands the lead to whoever closes.

Sep 11, 2026

Your AI is lying to you. Politely.

Every AI was trained to please. That produces three habits that cost you tokens and bad decisions: flattery, verbosity and false certainty. Here is how I fix all three with a 600-word prompt.

Sep 11, 2026

AI agents in operations: what works and what is just a slide

I spent the last few years putting AI agents to work in customer service and sales, inside CRMs and WhatsApp. This is the honest list of what delivered results, what only looked good in the deck, and how to tell them apart before you sign.